Product of the Year is a prestigious award designed to distinguish and reward innovation in the FMCG sector through an independent consumer survey.
Place, Price, Promotion, and Product are undeniably the marketing tools that position your product versus its competitors. Product of the Year is that extra push that allows your product to stand out and become a reference for consumers nationwide!
Products that are recognized as uniquely innovative will be awarded and will benefit from the Product of the Year rewards and advantages.
Winners will also benefit from our Product of the Year national marketing campaign which will give them extensive exposure throughout the year...
After a remarkable worldwide expansion that has started in France in 1987, the Product of the Year concept has been brought to the Middle East, Gulf and North Africa.
Category winners will be granted a license to use the Product of the Year logo on all advertising campaigns for a period of one year.
Participating products are divided into homogeneous categories for public evaluation through a national consumer survey. The survey is conducted through face- to- face interviews to guarantee 100% response and accuracy!
This award becomes the winners’ strongest sales argument and marketing tool as it is voted by the consumers for the consumers! Its impact is so influential that product sales could increase to astounding levels.
The credibility of the Product of the Year award has proven its results! Winning products have registered positive changes in consumer behavior resulting in high sales increase levels.
Product of the year is your winning “P”
Differentiate Your product
Your Additional P
Rewarding Innovation in the FMCG Sector
Give Your Product Extensive Exposure
Since 1987, 43 Countries
Use the Logo On marketing materials
Face-to-face interviews to guarantee 100% response
Your Strongest Sales Argument and Marketing Tool
Guarantee Sales Increase
Give yourself another “P”