The 2018 Edition Timeline
Access to a professional market study and analysis providing invaluable insight on consumer behavior per category
Astonishing sales increases reaching up to 135% since 64% of consumers are ready to pay more for a product with the Product of the Year Logo!
Guaranteed long term sales
Early trial
Increased market penetration
Differentiation from competition at shelf level
Extensive exposure on the local market via the Product of the Year national marketing campaign
Access to interesting volume deals and discounts with POY's media partners
Use of the Product of the Year logo on all marketing and communication material for 12 months, an extremely efficient marketing tool!
86% of distributors think that products carrying Product of the Year logo witness significant sales increases!
56% of distributors would grant a larger share of shelf to a product that carries the Product of the Year logo!
65% of consumers think that Product of the Year logo reinforces their trust in the brand that bears it!
90% of Winners enter again Proving there is real return on investment!
Unilever has been participating since 1988 with more than 40 brands and 150 products
While L'Oreal has entered more than 40 brands and 100 products since 1992
And Procter and Gamble has listed more than 40 brands and 200 products since 1993!
TNS Dubai
Integral Shopper
Gulf Marketing Review
Careem
Layalina
Mondanite by Circle Advertising & Publishing FZ LL
Gulf Meteor
Souq.com
Nearbuy Media
PARTNERS
The Dubai Chamber of Commerce and Industry
Federation of GCC Chambers of Commerce
Gulf Organization for Industrial Consulting
The International Advertising Association UAE Chapter
The International Business Women's Group in Dubai
The French Business Council of Dubai and the Northern Emirates
American Unversity of Sharjah
Saudi Association for Media and Communication
The Institute of Management Technology (IMT) Dubai
ETHICAL COMMITEE