Voted Product of the Year 2016 by consumers in the Gulf
The 2017 Edition Timeline
Afia Olive Oil
Afia Olive Oil
Afia International Company
(Olive Oil)
Olive oil has different types that vary in terms of quality and taste. Afia olive comes from extra virgin olives that are carefully handpicked so it can reserve the olive natural goodness and serve you the ultimate taste you desire from an olive oil. There is a global trend of health awareness growing aggressively and Afia launched extra virgin olive oil to satisfy that specific consumer needs and wants.
Mazola Lite mayonnaise
Mazola Lite mayonnaise
Basateen Foods Saudi Arabia
(Mayonnaise)
Mazola lite mayonnaise is made from pure Mazola corn oil which ensures superior quality ingredients. Mazola lite mayonnaise is the only lite mayonnaise which has the same taste as that of a regular mayonnaise. This was achieved by replacing the traditional starch ingredient by Inulin which acts as a pre-biotic fibre & has many health benefits like reduction of cholesterol & helps fight cancer cells. The total fat reduction is of 33%.
Tabasco Brand Sauces
Tabasco Brand Sauces
McIlhenny Co.
(Sauces & Condiments )
Tabasco Sauces are available since 1857 and McIlhenny Family has continued to preserve tradition and original recipe of Tabasco since then, Tabasco red Sauce is made form 3 years old matured pepper and the only ingredient other then matured pepper is Salt and Vinegar which is used as natural preservative. Tabasco brand is available more than 187 countries across world. Versatile sauce which can be used as ingredient and condiments across many food and beverages.
Twix Top
Twix Top
Mars GCC
(Chocolate Snacks)
New TWIX TOP: a unique and delicious light chocolate snack that satisfies sweet cravings in a light way. It comes in just the right size and has twice the amount of biscuit than regular Twix. It starts with a thick, crunchy biscuit base. Then a thin layer of smooth caramel is laid on top, and finally a layer of delicious chocolate is placed on top of the caramel. For SR 1, it is an attractive and affordable proposition.
Sunbulah Chocolate Puff Pastry
Sunbulah Chocolate Puff Pastry
Food and Fine Pastries Manufacturing Company (Sunbulah)
(Frozen Pastry)
Chocolate puff pastry is a break through innovation in the food industry where consumers can indulge their favorite homemade desserts. Heated, a single sheet puffs to showcase 34 delicate layers of chocolate saturated pastry, offering you a mouthwatering experience. Chocolate and desert lovers are offered versatile ways of using this tantalizing and visually alluring creation. Simply heaven!
Gandour Yamama
Gandour Yamama
Gandour
(Cakes & Cup Cakes)
Yamama brings out the cool part of mom. It helps mum create "delicious" moments spontaneous emotional 2-way bonding with kids. Yamama's personality is affectionate, generous and surprisingly understanding. With Yamama, the Nurturer helps others feel loved by providing for their needs and wants.
Kiri Taste of Labneh
Kiri Taste of Labneh
Bel Middle East FZ-LLC
(Cheese)
Mums are always seeking to satisfy their families’ food related needs with a variety of offerings. Thus they look for new and tasty products. Kiri introduces a completely new taste in portions. It is a delightful combination of Kiri’s unique creamy taste with the delicious fresh taste of labneh. This new taste of Kiri is the perfect balance of Kiri soft creamy cheese taste and the labneh sour taste. In addition, it’s has a smooth and easy to spread texture. It is a delicious and original recipe that everyone in the family will enjoy, for indulgent and fresh breakfast.
Pinar Labneh
Pinar Labneh
HDF FZCO
(Labneh)
Pinar Labneh is Labneh as its best! Why? It's the first to introduce: 1- Turkish Labneh in the GCC. 2- Long shelf life labneh in the GCC. 3- Light Labneh. 4- Flavored Labneh. 5- Innovative packaging such as in small portion size, bucket etc.. Pinar Labneh is 100% natural product rich in protein and calcium. It is made of 100% fresh milk without any additives and preservatives. Its distinctive taste and texture make Pinar Labneh totally different from the others.
Sadia Tender Chicken Breast
Sadia Tender Chicken Breast
Perdigao International Limited
(Frozen Chicken)
Skinless, boneless tender chicken breast that come frozen one by one in a re-sealable re-usable bag. Since each piece is individually frozen, there is no need to defrost the whole pack just to use a few pieces! The required number of pieces needed can be taken out of the pack to be used while the bag can be re-zipped and stored back in the freezer. In addition the chicken breast is tenderized which means that it is more tender and juicy.
Philips Airfryer XL
Philips Airfryer XL
Philips Electronics Middle East
(Airfryer)
Philips Airfryer XL - Philips strives to make the world healthier and more sustainable through innovation. The company’s mission is to improve people’s lives through meaningful innovation. It now leads the way for families and people to embrace cooking at home, illustrating faster, easier and healthier food. Launched in 2011, the Airfryer’s unique Rapid Air Technology lets you fry with air to make food that is crispy on the outside and tender on the inside. Little or no oil is needed to ensure perfect texture and delicious results, with 80% less fat than traditional way of frying. A need to cater to bigger families in ME region and also the variety of fried, grill, baked food, snacks and other items that formed part of the daily local cuisine was identified. In 2013, the Airfryer XL was adapted to address this need; it now allows to cook bigger meals and a wide variety of fried, grilled and baked meals; nuggets, fries, kebbeh, samosa, springrolls, steaks and many more.
Similac 4
Similac 4
Abbott Laboratories SA
(Milk)
Similac 4 is milk for kids aged 3 years +. It is fortified with Eye Q Plus (a unique combination of nutrients including DHA, choline and Iron) and Immunity system (scientifically developed with prebiotics and antioxidant vitamins A, C & E). Similac 5 is great tasting and designed to fit the child's growth needs during this important stage of development. Now it is also available in a tetra pack in 2 exciting flavors- Vanilla and chocolate.
Labello Care &Color Lip Balms
Labello Care &Color Lip Balms
Beiersdorf Middle East
(Lip Care)
Consumers enjoy using lip care because of that soft feeling and the healthy look on their lips. And sometimes they enjoy a little bit of colour on it. New Care&Color lip balms provide intensive moisturizing care and give your lips a beautiful touch of colour. Care core inside the lip balm protects lip from drying out & the colour coat gives a nice natural colour. The innovative concept combines care and a touch of 3 colours Red, Nude and Rose.
Scholl Velvet Smooth Electronic Foot File
Scholl Velvet Smooth Electronic Foot File
Reckitt Benckiser Arabia
(Footcare)
Scholl Velvet Smooth Electronic foot file with diamond crystals is the latest innovation by Scholl that gives soft, beautiful feet effortlessly. It combines both effectiveness and a luxurious experience. The surface of the roller contains micro granules with diamond crystals to remove hard skin as effortlessly as being at a salon, leaving your feet soft and smooth. Perfect when you want your feet to look their best!
Philips Pro Curler
Philips Pro Curler
Philips Middle East
(Hairstylers)
Professional auto-curling for fabulous curls with brushless motor & titanium ceramic barrel. The Philips ProCare Auto Curler automatically makes consistently fabulous curls. The professional brushless motor and titanium ceramic heating barrel automatically rolls, heats and curls hair to create a perfect curl, every time. • 3 heat and 3 time settings to looser or tighter curls • Rapid heat-up time of just 30secs • Adjustable curl direction • Easy to curl, even at the back • No burn heat
Similac 3
Similac 3
Abbott Laboratories SA
(Baby Nutrition)
Similac 3 is a growing up milk for toddlers aged 1-3 years, fortified with eye-Q plus and Intelli Por system of nutrients: scientifically designed to support their brain, immune system and overall growth. its unique blend of lutein and DHA is a special lipid system (free from palm olein oil) designed to support the absorption of key brain and eye nutrients. The new Similac 3 has more protein, less fat and extra calcium to support the child's overall growth.
Huggies Little Babies
Huggies Little Babies
Olayan Kimberly Clark
(Baby Diapers)
Objective: Improve Gentle Protection for newborns by delivering superior softness, wetness protection and runny BM absorption with new Textor liner Benefit: Superior Gentle Protection TEXTOR topical surge provides best of BM absorption and softness Insight: There is nothing more important to moms than keeping her new baby’s skin clean and healthy, especially when it comes to runny messes. Benefit: New SoftAbsorb™ layer specially designed to gently help keep new baby's skin Clean, Soft, and Protected. Claim: Absorbs runny BM in seconds and locks it deep inside to help keep baby’s skin dry
Sanita Bambi Pure & Sensitive Baby Wet Wipes
Sanita Bambi Pure & Sensitive Baby Wet Wipes
Napco Consumer Products
(Baby Wet Wipes)
Bambi pure and sensitive wipes are especially engineered for newborn babies and sensitive skin. Rich in natural fibres, extra soft and highly absorbent sheets,united with 4 different extracts, softening olive oil, calming almond milk, soothing aloe vera and anti-inflammatory chamomille to guarantee superior cleaning and protection, keeping baby's skin healthy from day one. It contains eco-certified and natural origin ingredients with no fragrance to help moisturize and nourish irritated or broken skin.
Pediasure Complete
Pediasure Complete
Abbott Laboratories SA
(Child Nutrition Supplement)
Pediasure is scientifically designed to provide complete and balanced nutrition for picky eating kids from 1-10 years. Prolonged picky eating behaviors may create a risk of nutritional gaps in the child's diet. Pediasure, with 28 vitamins and minerals can help fill these gaps and support healthy growth and development. The most advanced Pediasure formulation with triple sure system has new triple protein complex, scientifically designed lipid profile with AA and DHA advanced dual carbohydrate blend and unique symbiotic blend.
Lifebuoy Clini Shield 10
Lifebuoy Clini Shield 10
Unilever Gulf FZE
(Skin Cleansing)
With time germs are evolving & hence mothers require a superior solution for protecting their Kids from illness, lifebuoy clini-shield 10 with activ naturol shield provides 10 times better protection against leading market soaps
Signal Sensitive Expert
Signal Sensitive Expert
Unilever Gulf FZE
(Toothpaste)
Ordinary toothpaste work by masking pain and hot and cold sensations sometime do reach the nerves. Signal sensitive expert contains HAP mineral. HAP mineral is the same mineral that make up our teeth. Hence HAP mineral forms a layer on our teeth and this prevents the hot and cold sensations form reaching our nerves. So, get instant relief from pain and also prolonged protection through HAP mineral layer.
Nivea Invisible for Black & White Fresh
Nivea Invisible for Black & White Fresh
Beiersdorf Middle East
(Deodorants for Women)
In 2011, NIVEA launched Invisible for Black&White for men and women - the world’s first anti-stain deodorant against white marks and yellow deodorant stains. The range soon became the number 1 deodorant to protect the skin and clothes from embarrassing deodorant stains. NIVEA now launched B&W Fresh, a line extension of B&W Original. B&W fresh has the same benefits of B&W original with a new fresh fragrance.
Nivea Men Sensitive Cool Range
Nivea Men Sensitive Cool Range
Beiersdorf Middle East
(Shaving Preparations)
A study of men within the Gulf revealed that defending and soothing facial skin against and from burning sensation is a growing need. NIVEA MEN's unique Sensitive Cool range is specially designed for men with sensitive skin. its 0% alcohol formula is extra gentle, gives a gentle cooling sensation, fragrance neutral and enriched with the powerful combination of Chamomile and Hamamelis.
Philips Electric Shaver S9511
Philips Electric Shaver S9511
Philips Electronics Middle East
(Male Grooming)
For the closest shave ever, get the S9000 shaver from Philips. Its unique 8 directional contour detect technology offers exceptional coverage over every contour of your face. The v-track system guides hair into the best cutting position, giving you the closest shave ever. Shaver 9000 the most advanced shaver from Philips yet.
Nivea Men Creme Range
Nivea Men Creme Range
Beiersdorf Middle East
(Men's Skincare)
A study within the GCC have indicated that skin care usage amongst men is very low. NIVEA MEN Creme is unique value for money multipurpose cream that is specially designed for men. it is non-greasy, fast absorbing with a fresh masculine scent.
Kotex Maxi NightTime
Kotex Maxi NightTime
Olayan Kimberly Clark
(Feminine Care)
Kotex Maxi NightTime is the leading brand in Europe & US. Kotex Maxi pads has a 3In1 system to provide protection, comfort, and fit. Kotex Maxi pads has a unique dual cover technology that protect from leakage during the day and most importantly heavy night flows Kotex Maxi Pads accommodate both the functional benefit of ultimate protection and absorption as well as the emotional benefit of it being printed with feminine designs.
Kleenex Viva Calorie Absorb
Kleenex Viva Calorie Absorb
Olayan Kimberly Clark
(Kitchen Towels)
Calorie Absorb is a new, innovative kitchen towel developed by Kleenex Viva for increased oil absorbency. It includes a thicker base sheet, uses 3ply technology, and delivers on a key improved oil absorbency.
SMAC Express Ultra Degreaser
SMAC Express Ultra Degreaser
Bolton Middle East DMCC
(Kitchen Cleaners)
Smac degreaser is a grease remover specific for greasy and encrusted dirt. Fit for all sort of surfaces, indoors and outdoors. It has the best formula available in the market to remove grease. Its Express formula thanks to its innovative formulation removes dirt quickly,
OMO Detergents
OMO Detergents
Unilever GULF FZE
(Laundry Detergent)
OMO is fabric cleaning detergent relauched in 2014. It is available in powder and liquid format, both which provide consumers the benefit of "100% Effective Stain Removal" In 2015, OMO made two new changes to its portfolio: 1. A winning formulation which is proven to be superior to the leading detergents 2. A new variant with the fragrance of Comfort (the number 1 fabric softener in the region): OMO with a Touch of Comfort
Philips ClearTouch Essence Garment Steamer
Philips ClearTouch Essence Garment Steamer
Philips Electronics Middle East
(Garment Steamers)
As an innovative feature, the new garment steamer delivers the scent on clothes.There is no steamerthat has this kind of feature in the market.You can add 2 or 3 droplets of your own fragrance into the myEssence cap and steam gives a fresh smell to your clothes, so that you can refresh them with your favourite scents without washing or dry cleaning.The steamer is safe to use on all fabrics, with a great solution even for delicate clothes.
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