Voted Product of the Year 2014 by consumers in the Gulf
The 2015 Edition Timeline
Biofinity Family (Sphere, Toric, Multifocal)
Biofinity Family (Sphere, Toric, Multifocal)
CooperVision Limited - Branch
(Vision Care Category)
Biofinity is a 3rd generation silicone hydrogel contact lens product which is extremely comfortable, made possible by the exclusive Aquaform Comfort Science: High oxygen transmissibility which makes the lens material breathable so more oxygen reaches the eyes, helping keep them clear and white with less irritation. The lenses are naturally and uniformly wettable so they stay moist without other additives helping minimize deposits and maximize comfort, and have optimum modulus which means they are very soft and flexible overall providing lasting comfort!
Nude Audio Move Portable Wireless Speakers
Nude Audio Move Portable Wireless Speakers
Shift LLC
(Portable Speakers Category)
The portable speakers that are designed to fit listener’s various, size and sound needs and all feature NudeAudio’s signature combination of clean, contemporary design and great sound. Available in ‘on trend’ hues of the sports-fashion industry. Available in "S" ultra-portable pocket-sized version, M and L to fill an entire room with rich warm sound, the Move speakers come in both a Bluetooth and a 3.5mm wired variant and are made from a thick, durable silicone sleeve that is both tactile and protective. The brightly colored carrying cord, encourages ease of transport and the joys of sharing music, video, gaming and other audio-related experiences. The Bluetooth speakers use 3.0 Bluetooth Technology and will stream music from any smartphone, tablet and most computers from a 10m or 30ft distance, allowing users to have complete control from the palm of their hand. Each of the speakers has an eight-hour battery life.
Oral-B® Triumph® 5000 with SmartGuide™
Oral-B® Triumph® 5000 with SmartGuide™
Procter & Gamble Gulf
(Oralcare Category)
New Oral-B® Triumph® 5000 with SmartGuide™ takes brushing to the next level from care to coaching, by motivating consumer’s brushing behavior and rewarding the correct brushing techniques. This helps people to know they are brushing the correct length of time, all areas of their mouth equally and at the right pressure.
Philips ActiveCare Jojoba Straightener
Philips ActiveCare Jojoba Straightener
Philips Electronics Middle East and Africa BV
(Hair Appliances Category)
The Philips ActiveCare Jojoba straightener protects the hair from overheating, due to its high performance heater. At the same time it gives maximum shine to the hair with natural Jojoba oil infused ceramic plates. Achieve beautifully styled hair and great results in less time with gentle sonic vibrations and maximum shine with Jojoba oil infused ceramic plates. ActiveCare offers less hair damage thanks to Even Heat Distribution to prevent hotspots and more care with ion conditioning for shiny, frizz-free hair. ActiveCare ensures caring and efficient straightening with constant temperature. The closing lock closes the handle for easy and safe storage and the straightener shuts-off after 30 min. ActiveCare is easy to use: as it heats up instantly within 15 seconds and prevents accidental change of settings with key-lock function.
Braun Silk-épil SkinSpa
Braun Silk-épil SkinSpa
Procter & Gamble Gulf
(Hair Removal solutions Category)
Braun Silk-épil SkinSpa marks a revolution in epilators providing women with an entirely new skincare regimen – epilation and exfoliation combined in one device. SkinSpa’s epilation system is superior to wax at removing short hairs and it’s exfoliation attachment is four times better than a manual exfoliation scrub alone. Skin Spa epilator head epilator consists of 40 uniquely placed Close-Grip tweezers and removes the shortest hairs that wax can’t remove, and can be used wet or dry.
Philips Beardtrimmer Series 9000
Philips Beardtrimmer Series 9000
Philips Electronics Middle East and Africa BV
(Male Grooming Category)
Philips BEARDTRIMMER Series 9000 waterproof beard trimmer is the only beard trimmer with a laser guide. Experience superb control on contours with the exclusive laser guide. It allows you to create the precise and symmetric style you want with confidence. The zoom wheel 'locks in' your chosen length setting together with the dual-sided trimmer: 32mm and 15mm sides which allow for perfect details, in addition to the 0.4mm stubble setting which gives you a 3-day beard every day. Philips BEARDTRIMMER boasts skin-friendly, high-performance blades for the perfect trim that are 100% waterproof for easy cleaning, plus a detail comb for precision, and a beard comb for control. The LED display clearly shows your chosen length setting and battery level. With a 2-year guarantee, worldwide voltage, and no oil needed , BEARDTRIMMER offers 60 minutes of cordless use after a 1-hour charge and a protective pouch for travel and storage.
LUX Soft Touch Shower Gel
LUX Soft Touch Shower Gel
Unilever Gulf FZE
(Skin Cleansing Category)
LUX Soft Touch is the re-launch hero variant of the Soft Skin Range now made with world class perfumes, created by the world's best perfumes. We have significantly increased the fragrance investment in the product to satisy the consumer need of strong fragrances in the product.
Garnier Light Oil Control
Garnier Light Oil Control
L’Oreal Middle East
(Whitening Facecare Category)
Show your skin who's in charge with Garnier's new Light Oil Control fairness cream. Its unique formula combines pure lemon essence, that helps remove dullness and make your skin fairer, and avant garde oil-trapping technology to help reduce excess oil and control sebum for a shine-free healthy glow that lasts up to eight hours. Fairer skin with no shine: This is true fairness
Nivea Men Originals Range
Nivea Men Originals Range
Beiersdorf Middle East FZco
(Men's Skincare Category)
A study of men within the Gulf revealed that moisturized skin is essential for a comfortable shave and good looks. With its innovative new design, the new Originals range represents the caring heritage of NIVEA MEN. It offers products that cover every man’s daily grooming needs to hydrate the skin: from shaving to after shave and face care. NIVEA MEN Originals understands that every well-groomed look starts with a moisturized and cared for skin.
Maybelline New York The Colossal Kajal
Maybelline New York The Colossal Kajal
L’Oreal Middle East
(Make Up Category)
Maybelline NY reveals the latest addition to the Colossal range, The Colossal Kajal, for the deepest black gaze - no smudge, no fade. Pigments of the deepest black add dramatic contouring for an intensity that’s impossible to ignore. The Colossal Kajal also cares for the eyes with natural ingredients and Vitamin E. The tip is very precise for easy and accurate application. It glides on instantly, delivering intense eye definition all day.
Nivea Stress Protect Deodorants
Nivea Stress Protect Deodorants
Beiersdorf Middle East FZco
(Deodorants for women Category)
Did you know that sweating caused by stress has a stronger odour than sweating caused by heat? People encounter stressful situations regularly ranging from everyday traffic jams to more significant situations like weddings and job interviews. NIVEA Stress Protect is the world’s first deodorant that protects against stress sweating and body odor. Its innovative formula with zinc oxide and avocado extracts ensures reliable 48 hour deodorant protection with trusted NIVEA skincare. NIVEA Stress Protect Deodorant – Stress Happens. Sweat won’t.
Carefree Plus Large + Aloe 48s
Carefree Plus Large + Aloe 48s
Johnson & Johnson Middle East FZ-LLC
(Feminine Care Category)
Carefree plus Large Aloe 48s is an extension to our existing ‘Large’ range of pantyliners. From our consumer research studies, we have learnt that Arab women prefer ‘Large’ pantyliners as it offers them superior protection. This product contains natural aloe vera and is wider and longer than the normal Carefree pantyliners offering more protection from daily secretions. Its super absorbent core securely locks in feminine moisture and controls odour for up to 12 hours.
Tresemme Hair Care Range
Tresemme Hair Care Range
Unilever Gulf FZE
(Professional Haircare & Styling Category)
With over 60 years of strong heritage, Tresemme is a tested and proven professional grade hair care ranges of shampoo, conditioner, treatment, and styling products. Used by professionals and recommended by top hair stylists all over the world, Tresemme offers the power of saloon transformation to women who want to look gorgeous without spending a fortune. Tresemme offers salon cutting-edge innovations giving you saloon gorgeous hair at home every day without the saloon price.
Pantene Milky Damage Shampoo, Conditioner and Oil
Pantene Milky Damage Shampoo, Conditioner and Oil
Procter & Gamble Gulf
(Haircare Range Category)
When hair is damaged, it loses protein at the core. Most women indulge in styling products and blow-outs to get the beautiful hair they desire, but many are now realizing that these temporary solutions are not effective. Unless you solve the root of the problem, hair damage will always come back. Pantene's 3-step, advanced Pro-V regimen formula prevents protein loss and repairs and nourishes hair from the core to combat damage and ensure long-lasting, healthy hair.
Excellence Creme
Excellence Creme
L’Oreal Middle East
(Hair Colourants Category)
Excellence Creme is the only haircolour in the market to offer triple protection to the woman - protection before colouring, during colouring and after colouring. Recently the brand was relaunched with an even greater care proposition putting caring ingredients in all elements of the haircolour kit - Keratin in the pre-serum, Ceramide in the colourant and collagen in the conditioner.
Nivea In-Shower Body Lotions
Nivea In-Shower Body Lotions
Beiersdorf Middle East FZco
(Body moisturiser Category)
NIVEA In-Shower Body Lotion is a new, quick and convenient way to moisturize your skin. It is used in the shower after washing with your regular soap or shower gel. The wet skin's open pores allow the caring formula to quickly absorb. So after rinsing off, you can get dressed immediately as the skin is soft, but without any stickiness. The product is available for normal and dry skin.
Head & Shoulders Itchy Scalp Care Anti-Dandruff Sh
Head & Shoulders Itchy Scalp Care Anti-Dandruff Sh
Procter & Gamble Gulf
(Anti-Dandruff Haircare Category)
Itch is one of the first signs of a scalp imbalance, and often leads to dandruff. Scratching weakens the scalp further, causing inflammation, leading to even more itching and flaking. The H&S Itchy Scalp Care variant contains eucalyptus extract that calms an itchy scalp with a mild cooling sensation, and the Antizinc formula is effective in fighting the fungus that causes dandruff. The result is no visible flakes, no itchiness and naturally soft, healthy-looking hair.
Nivea Men Shower Gels
Nivea Men Shower Gels
Beiersdorf Middle East FZco
(Men's shower care Category)
Time under the shower is an opportunity for men to relax and recharge. NIVEA MEN shower gels cleanse and hydrate the skin with a combination of moisturizing agents and masculine scents to provide long lasting freshness.This innovative formula is sold in an easy grip packaging to allow for convenient use.NIVEA MEN offers the region’s first 3-in-1 shower gels that cleanse and hydrate the face, hair and body to recharge for the day ahead.
Johnson's (R) Baby No More Tangles (R) Little Peop
Johnson's (R) Baby No More Tangles (R) Little Peop
Johnson & Johnson Middle East FZ-LLC
(Babycare Category)
For soft & easy to comb hair. Enriched with gentle conditioners, the range helps unlock knots and tangles to make combing easier, even on long or curly hair. As your little ones grow, their whole world and needs change. Keeping their precious hair healthy and nourished can be a challenging task. Non-baby products may be harsh and strip the hair of its natural nourishment. JOHNSON’S® Baby developed the Little People’s Hair Care range, specially formulated to meet your little one’s hair care needs. Only JOHNSON’S® Baby recognizes your growing child’s changing needs and delivers a gentle yet effective solution.
Milupa Aptamil Junior
Milupa Aptamil Junior
Nutricia Middle East DMCC
(Baby Nutrition Category)
Milupa has over 80 years of research and expertise in infant nutrition in Holland. This extensive research is used to provide your child with the best growing up milk. New Aptamil Junior with Pronutra is the only growing up milk clinically proven in over 500 daycare centers to support and strengthen the development of your child's immune system and support his brain and visual development. It is specially formulated to meet the special nutritional needs of toddlers.
Pampers Premium Care
Pampers Premium Care
Procter & Gamble Gulf
(Baby Diapers Category)
Pampers® today further extends its skin protection promise by adding a Wetness Indicator on sizes 1-3 of its Pampers Premium Care with 5 Star Skin Protection diapers. The Wetness Indicator strip on the diaper turns from yellow to blue when in contact with fluid. its offers 5 star protection Ultra Dry, Ultra care, ultra thin, ultra fit, ultra comfortable proven to keep your baby’s skin dry for up to 12 hours.
Kleenex Arabesque Facial Tissue Bundle
Kleenex Arabesque Facial Tissue Bundle
Olayan Kimberly Clark
(Premium Facial Tissues Category)
Kleenex Arabia combines decades of experience, the latest technology and sustainably sourced wood to produce our high quality facial tissues- ensuring the characteristic strengh and softness of Kleenex each and everytime. Arabesque pays tribute to the spirit of modern Arabia- A vibrant expression of contemporary and timeless design.
Sanita Sufra Matwiya Poly Ethylene Table Covers
Sanita Sufra Matwiya Poly Ethylene Table Covers
Napco Consumer Products Co.
(Disposable Tableware Category)
Sanita Sufra Matwiya is the most Practical Table Cover due to its new 4 Folds Technology offering "Easy to Carry" & “High Storage Efficiency" products. Sanita Sufra Matwiya offers a wide range of colorful designs satisfying all consumer needs & different age brackets. Due to its Compact Shape, Sanita Sufra Matwiya can be displayed in standing position especially in Ready Shelf Displays (RSD)
Kleenex Classiq Facial Tissue Bundle
Kleenex Classiq Facial Tissue Bundle
Olayan Kimberly Clark
(Classic Facial Tissues Category)
Kleenex Arabia combines decades of experience, the latest technology and sustainably sourced wood to produce our high quality facial tissues- ensuring the characteristic strenght and softness of Kleenex each and every time The one and only Classique.. Silky smooth elegance with uncompromising functionality for the home that demands the very best.
Sensodyne Complete Protection
Sensodyne Complete Protection
GlaxoSmithKline Export Limited
(Toothpaste Category)
Sensodyne Complete has been specially designed for people with sensitive teeth. Its unique Novamin formulation has everything vulnerable sensitive teeth need to be completely healthy. • Builds a protective layer over vulnerable sensitive areas to shield against pain • Strengthens weakened enamel • Maintains healthy gums • Prevents plaque • Effectively cleans • Gives a lasting freshness • Helps to maintain natural teeth whitening New Sensodyne Complete Protection provides 7 specially designed benefits in one complete sensitivity toothpaste.
Air Wick Aoud Passions
Air Wick Aoud Passions
Reckitt Benckiser Arabia FZE
(Home Fragrances Category)
The Middle East’s cosmopolitan lifestyle of classic and modern was an inspiration for new Aoud Passions. In partnership with renowned international house of fragrance Takasago UAE, classic Arabic oils were fused with European scents to produce four unique fragrances. Available in a range of formats, each fragrance allows consumers to enjoy the traditional scents of Middle Eastern bakhoor but with a modern twist. This stylish fusion (based on the richness of bakhoor aroma) brings an authentic ambience to any home.
Fairy Platinum
Fairy Platinum
Procter & Gamble Gulf
(Dishcare Category)
Fairy launched a breakthrough in dish washing 'fairy platinum' delivering fairy's most powerful dish washing liquid yet. Thanks to a powerful grease fighting dishes cleaner Fairy Platinum allows every user to enjoy preparing their favorite greasy dishes with out worrying about the dishes. With a 10 minute soaking power Fairy Platinum says goodbye to overnight soaking.
Ariel Capsule
Ariel Capsule
Procter & Gamble Gulf
(Laundrycare Category)
Ariel launched a breakthrough in laundry 'Ariel Pods', delivering Ariel’s most concentrated cleaning power ever. Thanks to a patented multi-compartment design and unique formula that combines power and performance in a capsule, they bring a new approach to cleaning clothes brilliantly and simply. When combined with water, the film dissolves quickly, activating a powerful high detergent concentration. This formula allows all the power from one small pod to tackle a full load and give the best cleaning performance
Afia Corn Oil
Afia Corn Oil
Afia International Company
(Cooking Oil Category)
Afia is an edible oil brand that was launched 30 years ago in Saudi Arabia. Afia Corn is perfect for cooking a healthy and tasty food because Afia is 100% corn oil and 0% cholesterol, also because this Afia corn is suitable for high heat and frying. Also Afia corn is very rich with vitamins (A,D,E).
Rio Mare Salatuna Beans Recipe
Rio Mare Salatuna Beans Recipe
Bolton Middle East JLT
(Canned Tuna Category)
Salatuna Rio Mare, a light, tasty, ready-to-eat meal, made from prime-quality tuna and lots of appetizing vegetables, with no added preservatives. Fresh, genuine salads, available in 3 delectable recipes to be enjoyed at any time during the day. Salatuna’s guarantee of goodness stems from a careful choice of prime-quality tuna and the best natural, ingredients. Preserved according to traditional methods, Salatuna come packaged in the innovative ISY-PIL container to ensure that all their quality is maintained in-tact.
Nature Valley Oats & Chocolate
Nature Valley Oats & Chocolate
General Mills Middle East & North Africa FZE
(Snack Bar Category)
Introducing Nature Valley Crunchy Oats & Chocolate snack bars. Enjoy the richer taste & crunchier texture of sumptuous dark chocolate pieces, with the wholegrain goodness of a Nature Valley bar. Wholegrain Oats, Pecan Nuts, Walnuts & dark chocolate combine to give this bar an even fuller taste that satisfies even the most discerning taste buds.
London Dairy Crispy Chocolate Espresso
London Dairy Crispy Chocolate Espresso
Unipex Dairy Products Ltd. An Iffco Group Company
(Ice Cream Category)
London Dairy's New Crispy Chocolate Espresso blends the intensity of italian coffee with the richness of Belgian Chocolate, for a chic ice cream that inspires the senses. Lose yoursef in creamy coffee flavored ice cream with swirls of coffee sauce, and prepare for the intense espresso hit as you bite into the magnificient chocolate coffee crisps - crunchy pieces of ground coffee bean coated in smooth milk chocolate.
KRAFT Cheddar Cheese - New Easy to Use Cans
KRAFT Cheddar Cheese - New Easy to Use Cans
Mondelez International
(Cheese Category)
Kraft is a cheese brand with over 100 years’ history among Arab consumers. While they love the taste, they sometimes found the tin packaging inconvenient to open. That’s why, Kraft decided to rethink its packaging and make the product easier to use with the launch of the Easy Release Can- a product with a two fold benefit! First, a simple yet innovative ring pull mechanic was added to the tin cover of the packaging – a first-of-its-kind innovation in the cheese category. This new addition made Kraft Cans much easier to open and eliminated the need for a can opener. Second, the Kraft Can took on a new & unique conical shape and its inside surface became smoother, thus allowing easier release of the cheese in one swift move as a single block. These improvements have added convenience to Kraft Cans and enhanced its visual appeal allowing the brand to boast its Guaranteed taste with a more modern feel!
Lipton Chai Latte Foamy
Lipton Chai Latte Foamy
Unilever Gulf FZE
(Hot Beverages Category)
Lipton Chai Latte Foamy range is a blend of tea, milk and sugar with added flavours. The instant drink is very easy to prepare – just add hot water and it’s ready to drink. Five years after the launch of the regular Chai Latte 3in1, the foamy range was launched to provide consumers with a more premium drink. This was achieved through the addition of foam along with either chocolate chip crispies or almond pieces.
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