Voted Product of the Year 2015 by consumers in the Gulf
The 2016 Edition Timeline
Kraft White Cream Cheese Spread
Kraft White Cream Cheese Spread
Mondelez Eastern Europe Middle East & Africa, FZE
(Cheese)
Now from the experts of cheese, NEW KRAFT WHITE. A mild yet delicious cream cheese spread that contains calcium and protein. Calcium is essential for your child's strong healthy bones and teeth. Proteins are the source of amino acids, which are the building blocks of your child's body. New Kraft White with calcium and protein makes kids stronger!
Rio Mare Salatuna Mediterranean recipe
Rio Mare Salatuna Mediterranean recipe
Bolton Middle East JLT
(Canned Tuna)
Salatuna Rio Mare, a light, tasty, ready-to-eat meal, made from prime-quality tuna and lots of appetizing vegetables, with no added preservatives. Fresh, genuine salads, available in 3 delectable recipes to be enjoyed at any time during the day. Salatuna’s guarantee of goodness stems from a careful choice of prime-quality tuna and the best natural, ingredients. Preserved according to traditional methods, Salatuna come packaged in the innovative ISY-PIL container to ensure that all their quality is maintained in-tact.
PINAR LABNEH
PINAR LABNEH
HDF FZCO
(Labneh)
Pinar Labneh is Labneh at its best! Here is why – The first to introduce  Turkish Labneh in the GCC  Long shelf life labneh in the GCC  Light labneh  Flavored labneh, with Zahtar  Innovative packaging such as in small portion size, bucket‎ etc. Pinar Labneh is 100% natural product rich in protein and calcium. It is made of 100% fresh milk without any additives and preservatives. Its distinctive taste and texture make Pinar Labneh totally different from the others.
Tilda Ready-To-Heat Range (Tilda Steamed Basmati,
Tilda Ready-To-Heat Range (Tilda Steamed Basmati,
Tilda International DMCC
(Pantry Meals)
The Tilda Steamed Basmati Range was developed to offer consumers a combination of both convenience & authenticity in the emergent instant rice category. The range includes 23 rice recipes and an additional 4 recipes developed specifically for children (6 months upwards). •Convenience - rice is pre-steamed and is ready to eat after heating for 2 minutes in the microwave or in a pan with a little oil for 4 minutes. •All natural ingredients - contains no preservatives, artificial colours/flavours. •Innovative packaging - non-permeable pouches are hermetically sealed which helps protect rice against contamination while preserving freshness, aroma and nutritive properties. •No special storage required, stays fresh for 18 months at ambient temperature. •Attractive packaging helps product stand out at point of sale. •Ease of use - stand-up packs, fits well in microwave, while pack shape allows easy pour-out and storage.
Knorr Premium Gourmet Soups Range
Knorr Premium Gourmet Soups Range
Unilever Gulf FZE
(Soup)
Knorr Premium Gourmet Soups range has been specifically created for the lovers of great food and pleasure. The range was created by selecting the finest gourmet ingredients so that the consumers can enjoy new delicious soups at home. Knorr Gourmet soups is the only soup amongst the current offerings in the market which does not contain MSG and has real Vegetable chunks.
Americana- Cookies, Cakes, & Rolls
Americana- Cookies, Cakes, & Rolls
National Food Company (Americana Cakes)
(Confectionary)
Family gatherings & snacks sharing are happy moments for all the Arab families, inspired by this insight Americana offered a range of Family & single serve products to share these happy moments with the consumers. Our packaging is designed to clearly reflect the happiness, that every family member have while enjoying our products, through the wink & happy elements spread all over the design. Our products are available in formats which allows sharing as well as single use.
Al Shifa Honey (Sidr, Black Forest, Acacia, Natura
Al Shifa Honey (Sidr, Black Forest, Acacia, Natura
Food & Fine Pastries Manufacturing Co “SUNBULAH”
(Honey)
‎Al Shifa boasts a product line-up that comprises of variety of mainstream and exotic variants. Keeping up with the same philosophy it launched 'Sidr' variant in 2014. The product is pioneer in the premium branded Sidr segment in KSA and is the only Sidr brand that meets strictest global quality standards. It has been selected after a quest of many years, and testing the harvests of numerous beekeepers. It comes in a very elegant, premium and unique packaging style.
Afia Olive Oil
Afia Olive Oil
Afia International Company
(Olive Oil)
Olive oil has different types that vary in terms of quality and taste. Afia Olive comes from extra virgin olives that are carefully handpicked so it can reserve the olive natural goodness and serve you the ultimate taste you desire from an Olive oil. There is a global trend of health awareness growing aggressively and Afia launched extra virgin Olive oil to satisfy that specific consumer need.
Mazola Sunflower Oil
Mazola Sunflower Oil
Basateen Foods Saudi Arabia
(Cooking Oil)
Mazola Sunflower Oil was launched keeping in mind the growth in the sunflower oil category. This product is a healthy natural oil, high in vitamin E & low in saturated fats. The composition of this oil makes it ideal for fried foods & adds a light taste to it. Recently this product was given a face lift to have a better on shelf appeal & attractiveness.
Similac Gain Plus - Stage 3
Similac Gain Plus - Stage 3
Abbott Laboratories SA
(Baby Nutrition)
Similac Gain plus is a growing up milk for toddlers aged 1-3 years, fortified with IQ Plus and Intelli-Pro system of nutrients: scientifically designed to support their brain, immune system and overall growth. its unique blend of Lutein & DHA is a special lipid system (free from palm olein oil), is designed to support the absorption of key brain and eye nutrients. it is free from palm olein oil which enhances nutrient and calcium absorption, important for strong bones and healthy teeth.
Huggies New Born & Small Diapers
Huggies New Born & Small Diapers
Olayan Kimberly Clark
(Baby Diapers)
Huggies Pure & Natural New Born baby Diapers Made with organic cotton, our newborn diapers have been specially developed to deliver unbeatable softness and superb dryness with trusted leakage protection They also come with a wetness indicator that tells mom when it is time to change and a special waistband pocket that helps prevent runny messes along baby's back
Lux Sunlight
Lux Sunlight
Unilever Gulf FZE
(Dishcare)
When washing dishes, we don’t like to compromise on grease-cutting performances. However, wash after wash, hand dishwash can make our hands lose their natural smoothness. NEW Sunlight Clean and Soft removes grease effectively & thoroughly while leaving your skin feeling soft after only 1 wash! It is specially formulated with real lemon juice, known for its grease cutting power, plus natural aloe extracts, known for their skin nourishing properties or cucumber extracts , known for their smoothing and rejuvenation benefits. Lux Sunlight: tough on grease, soft on hands
Clorox Gel Bleach
Clorox Gel Bleach
M.A.Abudawood & Partners for Industry Co. Ltd.
(Bleach and Disinfectants)
Cleaning or whitening doesn’t get easier than with Clorox® Gel Bleach. We created a new thicker formula. So you can put your bleach exactly where you want it, no splash and no mess. New thicker formula. More Control for Unbeatable Cleaning and Disinfection.
Ariel Gel, Ariel Powder
Ariel Gel, Ariel Powder
Procter & Gamble Gulf
(Laundry Detergent)
Ariel Gel, It's a liquid laundry detergent delivering cleaning and sensorial laundry benefits. Ariel Powder, It is a powder laundry detergent delivering cleaning and sensorial laundry benefits.
Comfort Aromatherapy
Comfort Aromatherapy
Unilever Gulf FZE
(Fabric Softeners)
Feel 100% rejuvenated with Essential Oils.. Comfort Aromatherapy range infused with Essential Oils to relax you and your family... Comfort brings you the first premium range with premium ingredient Essential Oil; Your clothes are infused with Aromatherapy scents that leaves you 100% rejuvenated
Jif Sprays
Jif Sprays
Unilever Gulf FZE
(Multipurpose Household Cleaning)
Jif Sprays Ultra fast with its fast acting grease removing formula enriched with citrus extracts, Jif ultra fast cleans surfaces fast and easily Jif sprays "Beautifully clean in 10s"
ABAYA SHAMPOO INTENSE BLACK
ABAYA SHAMPOO INTENSE BLACK
Bolton Middle East JLT
(Specialty Liquid Detergents)
OMINO BIANCO ABAYA SHAMPOO INTENSE BLACK is most effective available formulation in abaya shampoo. Its unique BLACK RENEWER TECHNOLOGY not only fixes black color, but also gives back the original brilliance and intensity to your abaya. Its delicate formulation allows you to wash even the most delicate clothes such as silk and wool, and leaves them perfectly clean and freshly fragranced.
Sanita Club Facial Tissue Seasonal Designs
Sanita Club Facial Tissue Seasonal Designs
Napco Consumer Products Co.
(Premium Facial Tissues)
Our Sanita Club Brand's main slogan is "Enjoy your lifestyle". In order to do that, we are continuously offering our consumers a perfect combination of tissue softness, price and attractive designs that help us participate in each persons special moment. Our promise is to increase the consumer satisfaction by keeping the consistency of our product quality and continues launching of new innovative, cool and trendy duplex designs.
Kleenex Classique Facial Tissues
Kleenex Classique Facial Tissues
Olayan Kimberly Clark
(Classic Facial Tissues)
Kleenex has developed a new base sheet for its iconic Facial tissues range that is now softer than ever in the same reliable box design.
Sanita Aluminum Foil
Sanita Aluminum Foil
Napco Consumer Products Co.
(Aluminum Foil)
Sanita is a premium quality Aluminium Foil due to its high thickness, tear resistant and heavy duty material. It is the trusted helping hand in the kitchen with cooking and wrapping that allows the housewife to feel confident and pleased in presenting the food to her family members and guests.
Philips Airfryer XL
Philips Airfryer XL
Philips Electronics Middle East and Africa BV
(Kitchen appliances)
Philips, a global leader in health and well-being, introduced the Airfryer XL to meet the needs of families in the Middle East who want to cook healthier food at home. Since its launch in 2011, the Airfryer has proven extremely popular in the region, allowing people to enjoy tasty fried food with up to 80% less fat than traditional frying and without the need to add any oil. Now, the Airfryer XL meets the needs of larger families with a capacity to cook 50% more, which is up to 1.2 kilograms in one go, using the same revolutionary Philips Rapid Air technology, ensuring homogenious cooking results, leaving the food moist on the inside and crispy on the outside. The Philips technology is proven to be the healthiest and fastest way to prepare fried foods compared to any other conventional fryer in the market. The Philips Airfryer XL can cook a huge variety of foods including chips, chicken, grilled vegetables and fish in minutes and it can even bake your favourite sweet recipes like chocolate fondant in just 8 minutes. It is also great for cooking traditional Middle Eastern foods such as Fatayer, Sambousek or Shish Barak, without having to fry in inches of oil and keeping just as much flavor as traditional cooking methods. Get inspired by the endless possibilities on the Philips website and by Chef Deema in-store and in social media. Try it for yourself and enjoy healthy treats in a fast and effortless way.
Philips ProTouch Garment Steamer
Philips ProTouch Garment Steamer
Philips Electronics Middle East and Africa BV
(Garment Steamers)
The ProTouch steamer offers premium efficiency and convenience, with professional results on all fabrics. The five steam levels allow control over the steam power. The impressive steamer is gentle enough to smooth out delicate fabrics such as silk, and powerful enough for cotton and hard to iron embellished materials. A continuous output of powerful steam penetrates fabrics deeply and gently for a wrinkle-free and refreshing finish. The steamer leaves clothes with a neat finish and the heat from the steam prevents new wrinkles from being formed. With foot operated buttons and an LCD screen, this garment steamer enables a clear and effective use. Accessories include a brush, lintpad, pleat-maker and collar aids, ensuring a professional finish can be made to all clothes.
Philips shaver Series 9000
Philips shaver Series 9000
Philips Electronics Middle East and Africa BV
(Male grooming)
NOW MEN CAN GET THE ULTIMATE SHAVE WITH PHILIPS Philips Shaver series 9000 delivers the perfect shave in every pass Unique and innovative Contour detect Technology Building on 75 years of Philips’ heritage in developing new technology which has completely transformed men’s experience of shaving, the Philips Shaver series 9000 is the most advanced Philips electric shaver to date. Thanks to its proprietary Contour detect technology, the shaving heads on the Philips Shaver series 9000 flex in eight different directions to detect and follow every contour of the face, for a precise shave that gets up to 20 percent more hairs in a single pass.*. “We know that men want the most advanced technology at their fingertips in every aspect of their lives and at Philips we’ve taken this very seriously,” explains Jack van Strien, CEO, Personal Care at Philips. “Our designers have taken innovation to a new level during the development process for the Philips Shaver series 9000. Thanks to the latest technological advances, men can now experience a perfect shave that leaves skin looking and feeling great – in fact, no other Philips electric shaver cuts hairs closer to skin.
Braun SensoCollection - Professional SensoDryer &
Braun SensoCollection - Professional SensoDryer &
Procter & Gamble Gulf
(Hair appliances)
Braun Satin-Hair 7 SensoDryer Built-in Thermo Sensors measure temperature 600x a minute and adjust to the optimal level for healthy-looking hair. Professional AC fan system gives a robust airflow that helps creating salon-looking hair. IONTEC technology provides extra shine and combats frizz and flying hairs. Braun Satin-Hair 7 SensoCare straightener Built-in Thermo Sensors analyze the hair 20x per second to detect the moisture level of each hair strand and automatically adapt to the ideal temperature for smooth and long-lasting styles without risking heat damage.
Philips Diamond Clean
Philips Diamond Clean
Philips Electronics Middle East and Africa BV
(Oralcare)
Our State of the art sonic technology was inspired by the technology used in dental offices and delivers a total of 31,000 brush strokes per minute, providing 7x better plaque removal and a deeper clean between teeth and long the gum line than a manual toothbrush. It also removes up to 33% of surface stains and reduces gingivitis and bleeding in just 2 weeks. The DiamondClean toothbrush has pressure sensors that gently vibrate the handle when brushing is too hard.
Signal Expert Protection
Signal Expert Protection
Unilever Gulf FZE
(Toothpaste)
Going beyond basic oral care problems such as cavities, people are looking for a more holistic approach with a more preventive outlook towards oral health. Signal's latest range of "Expert Protection" is a premium range inspired by Dental Floss and Mouthwash that goes beyond a normal toothpaste with its superior inter dental cleaning and anti bacterial protection.Its Signal's best ever toothpaste!
Always Cotton Touch Feel with Soothing Cream
Always Cotton Touch Feel with Soothing Cream
Procter & Gamble Gulf
(Feminine Care)
Always Cotton Touch now defines a new level of skin care, by introducing a new pad that protects you from leaks while actively soothing your skin. This is because new Always Cotton Touch is the only pad that has a lotion layer, which is infused with Vitamin B3 that helps sooth your skin and protects you from leakage with its absorbent core.
Rexona Motionsense FOR Women
Rexona Motionsense FOR Women
Unilever Gulf FZE
(Deodorants for women)
Rexona believes that life is better when you do more, encouraging people to live more physically active, socially connected and emotionally engaged lives.Rexona’s patented technology uses microcapsules that break down during moments of friction to release bursts of fragrance during the day for longer-lasting protection. The more you move, the more it protects.
NIVEA MEN Sensitive Range
NIVEA MEN Sensitive Range
Beiersdorf Middle East FZco
(Men's Skincare)
A study of men within the Gulf revealed that defending facial skin against burning sensation is a growing consumer need. NIVEA MEN's unique Sensitive Range is specially designed for men with sensitive skin. Its 0% alcohol formula is extra gentle, fragrance – neutral and enriched with the powerful combination of Chamomile and Hamamelis. It offers products covering every man's daily grooming needs: from shaving to aftershave and face care because every well - groomed look starts with a cared for skin.
Axe Gold Temptation
Axe Gold Temptation
Unilever Gulf FZE
(Deodorants for men)
Our starter is Axe Dark Temptation that was launched in 2008 and soon became Axe’s best selling Variant in the world; it still maintains excellent performance and is loved by consumers. To build on Dark Temptations amazing success we are launching a flanker to live in Axe Temptation range.The idea now is to keep building our temptation range and invite people to live a new experience and what can be more tempting than Chocolate? GOLD!
Garnier BB Cream
Garnier BB Cream
L’Oreal Middle East
(Facecare)
Garnier BB Cream is the first BB Cream launched in the GCC. It is the first daily all-in-one moisturizer with mineral pigments and Vitamic C that could simply make your skin perfect in 30 seconds! It has 5 main actions; it: 1. Evens your skin tone 2. Covers any blemishes and imperfections 3. Illuminates your skin 4. Hydrates 5. Protects with SPF 15 Today BB cream is available for all skin types and includes an eye-roll on as well.
No7 Protect & Perfect Intense anti ageing skincare
No7 Protect & Perfect Intense anti ageing skincare
M.H. Alshaya
(Anti-aging Facecare)
Super charge your skincare regime with this clinically proven No7 protect & perfect anti-ageing regime. It contains active ingredients that help to repair & protect as well as tackle blemishes. The unique triple protective power of SPF 15 , 5 Star UVA technology , Matrixyl 3000 plus work together to help restore more youthful looking skin.
NIVEA Sun Protect & Bronze Range
NIVEA Sun Protect & Bronze Range
Beiersdorf Middle East FZco
(Suncare)
Protection or Tanning?Have both. Melanin is produced naturally by your body and responsible for protecting and tanning your skin. New formula from Nivea Protect & Bronze range stimulates your skin's natural melanin production, enhancing your natural sun protection and supports the natural tanning process quicker compared to other tanning products. Protect & Bronze Range will transform 2015 sunlight into beautifully bronzed and optimally protected skin! Range consists of tan activating dry oil SPF 20, lotion spf 30 and face cream spf 30.
Pantene Pro-V Oil Replacement
Pantene Pro-V Oil Replacement
Procter & Gamble Gulf
(Hair Treatments)
Pantene Oil Replacement is uniquely designed for the Middle East region to provide sun, heat and salt water protection. The new formula is shown to protect against UV and salt water and the leave-in technology contains fluid silicone actives designed to provide immediate nourishment. The rich, cream-type formula also protects against styling damage and can be used before combing, blow-drying, sun and salt-water exposure.
Dove Hair Fall Rescue
Dove Hair Fall Rescue
Unilever Gulf FZE
(Hair volumising care)
Dove Hair Fall Rescue Range is the first beauty solution from Dove to tackle hair fall from the roots. The range contains a ground-breaking technology which visibly reduces hair fall in just two weeks. The new revolutionary Intensive Roots Treatment containing Trichazole active with Ginseng & Soy protein is a scientifically proven formulation. Trichazole, a ground breaking, patented active ingredient reduces the activity of the proteolytic enzymes, and firmly anchors the hair in place; providing freedom from Hair Fall.
Elvive Nourishing Oil Range
Elvive Nourishing Oil Range
L’Oreal Middle East
(Nourishing Hair Care)
With proven experience in nutritive oils, L'Oréal Paris laboratories have achieved the ultimate goal and made the Arab woman’s dream of beautiful hair a reality by introducing the 1st Nourishing Oil shampoo range enriched with 6 precious oils. Blending a fondant texture with weightless nutrition you will feel your sublime hair bursting with life and boasting of incomparable shine and health. In fact the exceptional nourishment that your hair receives will be accompanied by softness that lasts for 48 hours
Nivea Creme Care Shower
Nivea Creme Care Shower
Beiersdorf Middle East FZco
(Showercare)
New NIVEA Creme Shower: Enjoy the unique care and scent of NIVEA Creme – now also under the shower. For smooth and soft skin – even after towel drying. New NIVEA Creme Shower provides the same care with almond oil, pro-vitamin and typical scent as the NIVEA Creme – now in a caring, light formula that leaves your skin feeling refreshed, clean and moisturized.
Sunsilk Dry Shampoo
Sunsilk Dry Shampoo
Unilever Gulf FZE
(Dry Shampoo)
Without the use of water or actually undergoing a shower, dry shampoo refreshes hair in just 1 minute - removing the oily/greasy appearence as well as refreshing the scalp to give the after shower cool feeling. Even more, dry shampoo is the perfect product to give excess volume before styling. It is the emergency solution- lifesaver product that - enables hair to look clean in emergency occasions - enables women to shape up and refresh theirlooks without taking a shower- giving them excess volume prior to styling - refreshes the scalp - prevents the dull and “dead” appearance of hair that has become greasy and dirty
NIVEA Cocoa Butter Body Lotion & Body Cream
NIVEA Cocoa Butter Body Lotion & Body Cream
Beiersdorf Middle East FZco
(Body Moisturiser)
New NIVEA Cocoa Butter Body Lotion provides intensive nourishment with an indulging cocoa fragrance. The fast absorbing body lotion enriched with natural Cocoa Butter and Vitamin E moisturizes deeply for a long-lasting effect to smooth away dullness, leaving a natural healthy glow. The unique scent envelops your senses with a delicious flavour of cocoa that you can enjoy all day! For extra rich & lasting moisture, try the pampering Cocoa Butter Body Cream.
Clear Intense Hydration range
Clear Intense Hydration range
Unilever Gulf FZE
(Anti-Dandruff Haircare)
Clear Intense Hydration is a variant extension to the Clear Women hair care line. Dry scalp is a key reason for dandruff coming back and again. A woman's scalp can lose up to 10ml of moisture a day. Clear intense hydration shampoo and conditioner contain Nutrium 10 infused with cactus extract - a natural moisturizer - that instantly locks in a daily dose of essential hydration. This prevents women's' scalps from becoming dry thus keeping dandruff from coming back.
L'Oreal Paris Prodigy
L'Oreal Paris Prodigy
L’Oreal Middle East
(Hair Colourants)
Prodigy is the 1st permanent haircolour with micro-oil technology and no ammonia. It gives you a natural colour result and shine, voluptuous touch and preserves hair quality
Tresemme Keratin Smooth
Tresemme Keratin Smooth
Unilever Gulf FZE
(Professional Haircare & Styling)
Tresemme Keratin Smooth has active agent of keratin and lower sulfate giving every women 48 hours of frizz control and tamed flyaways. This innovation is also suitable for use after a salon keratin treatment. With its cutting edge salon innovations and technologies, Tresemme range is used by professionals and top stylists across the world this range gives the salon results and salon gorgeous hair at home every day without the salon price.
Bourjois Contour Clubbing Waterproof pencil
Bourjois Contour Clubbing Waterproof pencil
Chanel Ltd FZE
(Eyeliner)
Contour Clubbing Waterproof is a long-lasting and crease-resistant eye pencil, for a totally smudge-proof make-up result all day long. Its’ soft and gliding, creamy texture is very easy to apply and outlines the lash line with high-intensity colors. The range of shades includes all types of effects : matte, glittery or pearly.
Maybelline New York The Colossal Go extreme Mascar
Maybelline New York The Colossal Go extreme Mascar
L’Oreal Middle East
(Mascara)
The secret of this Mascara lies in the brush. For the first time, the wand has curves that push a double-load of mascara onto the bristles. The patented brush features extra-large bristles in a unique helix shape to load each lash with extreme volume, while lifting them up and fanning them out. The unique combination of the patented curved wand and exceptional formula lets lashes reach bold and 16 times more volume within mere seconds!
Bourjois Rouge edition Velvet
Bourjois Rouge edition Velvet
Chanel Ltd FZE
(Lipstick)
Rouge Edition Velvet by Bourjois is the new era of lipstick. Irresistible liquid texture melts and glides on to the lips and turn into matt, velvety and incredibly light colour. Lips are left smooth and soft as velvet. Enriched with evanescent oils, it's incredibly sensuous formula provides a soft, second-skin feel, without drying or fading lips.
TNS Dubai
Integral Shopper
Traffik 360
Gulf Marketing Review
GN Broadcasting
Into All
Radio 1
Radio 2
Sayidaty Magazine
Dubai Week
Abu Dhabi Week
Abu Dhabi Week In Arabic
PARTNERS
The Dubai Chamber of Commerce and Industry
Federation of GCC Chambers of Commerce
Gulf Organization for Industrial Consulting
The International Advertising Association UAE Chapter
The International Business Women's Group in Dubai
The French Business Council of Dubai and the Northern Emirates
American Unversity of Sharjah
Saudi Association for Media and Communication
The Institute of Management Technology (IMT) Dubai
ETHICAL COMMITEE