The 2017 Edition Timeline
Access to a professional market study and analysis providing invaluable insight on consumer behavior per category
Astonishing sales increases reaching up to 135% since 64% of consumers are ready to pay more for a product with the Product of the Year Logo!
Guaranteed long term sales
Early trial
Increased market penetration
Differentiation from competition at shelf level
Extensive exposure on the local market via the Product of the Year national marketing campaign
Access to interesting volume deals and discounts with POY's media partners
Use of the Product of the Year logo on all marketing and communication material for 12 months, an extremely efficient marketing tool!
86% of distributors think that products carrying Product of the Year logo witness significant sales increases!
56% of distributors would grant a larger share of shelf to a product that carries the Product of the Year logo!
65% of consumers think that Product of the Year logo reinforces their trust in the brand that bears it!
90% of Winners enter again Proving there is real return on investment!
Unilever has been participating since 1988 with more than 40 brands and 150 products
While L'Oreal has entered more than 40 brands and 100 products since 1992
And Procter and Gamble has listed more than 40 brands and 200 products since 1993!
LBC
Les Affichages Pikasso
Ipsos
Communicate Levant
Radio One Lebanon
Light FM
PARTNERS
Chamber of Commercre Industry and Agriculture
Association of Lebanese Industrialists
Syndicate of Lebanese Food Industries
International Advertising Association - Lebanon Chapter
Advertising Association
Syndicate of Lebanese Chemical Industries
Syndicate of Importers of Foodstuff  Consumer Products and Drinks in Lebanon
Alba- Academie Libanaise des Beaux Arts
HORECA - Hospitality Services
RDCL - Association of Lebanese Businessmen
USJ - Universite Saint Joseph - Faculte de Gestion et de Management
ETHICAL COMMITEE