The Product of the Year is a prestigious award that rewards innovation in the FMCG sector through an independent consumer survey. Participating products featuring unique innovations will be recognized as such and will be able to take advantage of a wide-ranging number of benefits offered to the Product of the Year award winners.
Participation is free, all you need to do is fill the online application form and follow the competition process. Applications will be submitted to an elite jury for objective assessment. For products to be successfully processed, they have to present innovation in design, function, and/or packaging.
Products that successfully pass jury review will be subjected to a consumer survey: a study that indicates consumers' patterns and preferences. Products that are recommended by consumers are ultimately the winners of the awards in the various competition categories.
The winners will be announced during a gala dinner with extensive media coverage; they will be awarded countless benefits including the opportunity to capitalize on the 'Product of the Year' logo for a period of 12 months.