The 2017 Edition Timeline
Product Submission

First, register your product by filling out the entry form.
You can choose to enter more than one product…
     Registration is FREE!

  Remember!

The selected Product should demonstrate innovation in design, function, packaging etc.
The product is committed to the entire Product of the Year competition process.

Pre- Selection

A pioneering committee of visionaries who value innovation and ethical competition will select the finalists.
The committee includes:
     - government officials,
     - renowned experts from various fields including industrial, marketing and media.
If the product is selected by the jury, a research fee of USD 2,500 applies in order for the application to resume its journey within the process.

The Survey

The finalists are divided into homogeneous categories for public evaluation through a national consumer survey.
The survey valued at USD 20,000 will be conducted by IPSOS, our local specialist partner based on face-to-face interviews to guarantee 100% response!
A representative sample of consumers will give detailed feedback on the products based on the following criteria:
- attractiveness
- satisfaction
- innovation
Winner or not, each candidate will be provided with the survey result of the category they participated in.
Category winners will be granted a one-year license to use the Product of the Year logo on all communications for an additional USD 8,500.

The Awards night

The big event where hundreds of distinguished guests gather to find out which products the public has voted to be the winners in each category.
The event will gain extensive media coverage.

Winners' Benefits

Winners have consistently witnessed an increase in sales upon launching their promotions!
10 to 15% increase in sales is typical. Some products have registered even more amazing results! 
Some products have registered even more amazing results!
Winners can use the Product of the Year logo for 12 months following their win on all marketing and communication material in various media campaigns:
     - Television Commercials
     - Websites
     - Press and Outdoors
     - Points of Sale
64% of consumers are ready to pay more for a product that has a Product of the Year Logo!
Additionally winners will also benefit from our Product of the Year national marketing campaign which will give them extensive exposure throughout the year…
Product of the Year winners who have maximized the use of our logo in their communications have registered increased market penetration, early trial and guaranteed long term sales!
Winners will benefit from an interesting volume of deals and discounts with our media partners.

LBC
Les Affichages Pikasso
Ipsos
Communicate Levant
Radio One Lebanon
Light FM
PARTNERS
Chamber of Commercre Industry and Agriculture
Association of Lebanese Industrialists
Syndicate of Lebanese Food Industries
International Advertising Association - Lebanon Chapter
Advertising Association
Syndicate of Lebanese Chemical Industries
Syndicate of Importers of Foodstuff  Consumer Products and Drinks in Lebanon
Alba- Academie Libanaise des Beaux Arts
HORECA - Hospitality Services
RDCL - Association of Lebanese Businessmen
USJ - Universite Saint Joseph - Faculte de Gestion et de Management
ETHICAL COMMITEE